Around 1929 the price of cotton drop. Allowing more companies to use more cotton sacking as packaging. Eventually they saw a great opportunity for promoting the use of feed sacks. First feed sacks began to be sold in colors then, more colorful prints for making dresses, aprons, shirts and children’s clothing began to appear in stores. By the late 1930s there were more attractive and desirable prints. Artists were hired to design these prints. This turned out to be a great marketing tool, as women picked out flour, sugar, beans, rice, cornmeal and even the feed and fertilizer for the family farm based on which fabrics they desired. Some sacks displayed lovely border prints for pillowcases. Scenic prints were also popular. Manufacturers even made printed patterns for dolls, stuffed animals, applique and quilt blocks. Above is an example of a uncut 1939 puppet or doll flour sack from the Victor Flour company of Nebraska.